The Business of Truth
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The Business of Truth
A Guide to Ethical Communication
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Sponsored by
edited by Shannon A. Bowen, Ph.D.
Strengthen the ethics of your organization and get comfortable with your ethical obligations as a communicator. Practical tools for training provide an instant-use toolkit and an analytical survey of the typical ethics training communicators receive: How often are they trained? How do they view their ethical role? How do organizational ethics measure up? How often do communicators act as the conscience of the organization? Find out the answer to these questions and more!.
Training tools include:
- Four PowerPoint training modules.
- An ethics workbook.
- A rhetoric lesson.
- An in-depth study of ethical theories and ethical decision making.
About the editor:
Shannon A. Bowen is assistant professor specializing in public relations in the department of communication at the University of Maryland. Her research interests include public relations ethics and theory, organizational communication, internal relations, and strategic issues management. Bowen taught at the University of Houston and Auburn University before joining the faculty of the University of Maryland. She teaches graduate and undergraduate courses in public relations and communication management.
Details: Ring-bound toolkit with CD-ROM
161 pages, ©2006
Table of Contents
List of Tables
Executive Summary
1. Introduction: Why Study Ethics?
2. The Citizenship Responsibility of Business
3. The Nature of Ethics
4. The Intersection of Communication and Ethics
5. Development of Survey and Protocol
6. Implementing Ethics Training
7. Conclusion
8. Appendices
About the Researchers
References and Suggested Readings
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