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Communication Competence and Business Success

Communication Competence and Business Success A Comparative Review of Communication Programs

Sponsored by Deloitte & Touche

Developed by ITEM

Based on a two-year qualitative study, this report explores links between communication competence and successful business outcomes. The study also reveals four communication-related factors present in all successful companies and initiatives, and explores why the communication function and communication professionals are a valuable resource for successful organizations.

Details: 104 pages
©2001

Table of Contents

Foreword by David Clutterbuck, DLitt.

1. Executive Summary

2. Key Findings and Implications

2.1 The Real Meaning of Communication Competence
2.2 Implications for Communication Managers

3. The Four Elements of Communication Competence

3.1 Clarity of Purpose
3.2 Effective Interfaces
3.3 Effective Information Sharing
3.4 Consistent Communication Behaviour of Leaders
3.5 Putting it all Together: The Communication Competence Package

4. Additional Components of Successful Communication Programmes

4.1 Focus on Goals
4.2 Backing by Leaders
4.3 Adequate Proactive Planning
4.4 Multidisciplinary Management
4.5 Multiple Channels and Vehicles—The Right Combination

5. Methodology

5.1 Propositions and Assumptions
5.2 Company Selection
5.3 Research Pilot
5.4 Data Collection and Analysis

6. What Next?

7. Case Studies

8. Appendices

A: Research Model/Data Collection
B: Company Success Index
C: Literature Review

9. Addendum