How Communication Drives Merger Success
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How Communication Drives Merger Success
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Sponsored by Johnston Smith International
by Patricia T. Whalen, Ph.D., APR
Conventional wisdom stresses that successful M&As require broadly disseminated and ongoing communication before, during and after the event. This study tests those assumptions by exploring the most common communication tools used in mergers and acquisitions and then looking for relationships between the communication activities, the levels of conflict experienced and the ultimate outcomes of the deals.
Use the findings of this study to work with senior management to develop the right plan for your situation, allocate resources and designate responsibilities.
Details: 106 pages
©2001
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How Communication Drives Merger Success (PDF, member price)
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$149.00
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How Communication Drives Merger Success (PDF, non-member price)
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$223.50
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