Excellence in Public Relations and Communication Management
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Excellence in Public Relations and Communication Management |
edited by James E. Grunig
Published by Lawrence Erlbaum Associates
Take a fresh look at the big issues in PR and communication. This landmark report defines excellence and provides a theoretical basis for the organizational value of communication. Drawing from the results of the multi-year "Excellence Study" sponsored by the IABC Research Foundation, readers learn new approaches to the most challenging issues. Discover best practices for dealing with activism and relating to corporate culture and societal challenges while preserving PR goals. Readers develop unique ways to estimate the value of PR and communication for their organization.
About the editor:
James E. Grunig is professor emeritus in the department of communication at the University of Maryland. He has published 250 articles, books, chapters, papers and reports. He directed the US$400,000 "Excellence Study" research project for the IABC Research Foundation on excellence in public relations and communication management.
Details: Soft-cover book
666 pages, ©1992
Table of Contents
Contributors
Preface
1. Communication, Public Relations, and Effective Organizations: An Overview of the Book
by James E. Grunig
Part I - The Basic Theory
2. The Effect of Worldviews on Public Relations Theory and Practice
by James E. Grunig and Jon White
3. What Is an Effective Organization?
by Larissa A. Grunig, James E. Grunig and William P. Ehling
4. Public Relations and Management Decision Making
by Jon White and David M. Dozier
5. How Communication Managers Can Apply the Theories of Excellence and Effectiveness
by Fred C. Repper
Part II - The Program Level: Effective Planning of Communication Programs
6. Strategic Management, Publics, and Issues
by James E. Grunig and Fred C. Repper
7. Evaluation of Public Relations Progrms: What the Literature Tells Us About Their Effects
by David M. Dozier and William P. Ehling
8. Research Firms and Public Relations Practices
by David M. Dozier and Fred C. Repper
Part III - The Departmental Level: Characteristics of Excellent Public Relations Departments
9. What is Excellence in Management?
by James E. Grunig
10. Public Relations Management and Operations Research
by William P. Ehling and David M. Dozier
11. Models of Public Relations and Communication
by James E. Grunig and Larissa A. Grunig
12. The Organizational Roles of Commuications and Public Relations Practitioners
by David M. Dozier
13. Public Relations and Marketing Practices
by William P. Ehling, Jon White and James E. Grunig
14. The Organization of the Public Relations Function
by David M. Dozier and Larissa A. Grunig
15. Women in Public Relations: Problems and Opportunities
by Linda Childers Hon, Larissa A. Grunig and David M. Dozier
16. Public Relations Education and Professionalism
by William P. Ehling
Part IV - The Organizational Level: The Conditions That Make Excellence in Public Relations Possible
17. How Public Relations/Communication Departments Should Adapt to the Structure and Environment of an Organization...And What They Actually Do
by Larissa A. Grunig
18. Power in the Public Relations Department
by Larissa A. Grunig
19. Activism: How It Limits the Effectiveness of Organizations and How Excellent Public Relations Departments Respond
20. Symmetrical Systems of Internal Communication
by James E. Grunig
21. Corporate Culture and Public Relations
by K. Sriramesh, James E. Grunig and Jody Buffington
22. Societal Culture and Public Relations
by K. Sriramesh and Jon White
Part V - The Economic Level: What Public Relations and Communication Contribute to the Bottom Line
23. Estimating the Value of Public Relations and Communication to an Organization
by William P. Ehling
Author Index
Subject Index
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