Excellent Public Relations and Effective Organizations
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Excellent Public Relations and Effective Organizations:
A Study of Communication Management in Three Countries
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by Larissa A. Grunig, James E. Grunig and David M. Dozier
Published by Lawrence Erlbaum Associates
Go beyond everyday standards with the final book drawing on the results of the "Excellence Study," a comprehensive research effort commissioned by the IABC Research Foundation. Discover new statistical analyses of survey data and even more detailed reviews of case studies.
This book gives insightful answers to questions like:
- How can we show the value of public relations?
- What is the value of relationships?
- How do relationships affect reputation?
- What does it mean to practice communication strategically?
- How can we measure and evaluate the effects of public relations programs?
- Should communication programs be integrated?
- How does the female majority in the profession affect communication excellence?
Scholars, applied researchers, students and informed professionals who value research as a tool for developing their profession will enjoy the depth of this publication. Analyses of the study results are presented in clear language that can be read by anyone with a devoted interest in the profession.
About the authors:
Larissa A. Grunig is a retired professor in the department of communication at the University of Maryland. Formerly a reporter and editor of a community newspaper in Colorado, she has served as a consultant in public relations, to clients such as Allstate, Fleishman-Hillard Public Relations, American Airlines, the U.S. Department of Energy, and the Robert Wood Johnson Foundation. Grunig was founding co-editor of the Journal of Public Relations Research and has written well over 200 articles, book chapters, monographs, reviews, and conference papers.
James E. Grunig is professor emeritus in the department of communication at the University of Maryland. He has published 250 articles, books, chapters, papers and reports. He directed the US$400,000 "Excellence Study" research project for the IABC Research Foundation on excellence in public relations and communication management.
David M. Dozier is a member of the public relations faculty of the school of communication at San Diego State University. He is also the author or co-author of over 50 books, book chapters, articles, and scholarly papers.Dozier is a principal in Lauzen & Dozier Associates, a communication research and planning consulting firm in San Diego.
Details: Hard-cover book
653 pages, ©2002
Table of Contents
Preface
1. Excellence in Public Relations and Communication Management: A Review of the Theory and Results
2. Methodoligy of the Excellence Study
3. Isolating the Excellence Factor
4. The Value of Public Relations
5. Empowerment of the Public Relations Function
6. Communicator Roles
7. Organization of the Communication Function, Relationship to Other Management Functions, and Use of Consulting Firms
8. Models of Public Relations
9. The Origins, Management and Outcomes of Programs for Key Publics
10. Activism and the Environment
11. Inside the Organization: Culture, Structure, Systems of Internal Communication, Job Satisfaction, Gender and Diversity
12. New Directions for Research Suggested by the Excellence Study
Appendix A: Questionnaires for the Heads of Public Relations Departments
Appendix B: Questionnaire for CEO or Other Member of the Dominant Coalition
Appendix C: Employee Questionnaire
Appendix D: Qualitative Interview Protocol
Author Index
Subject Index
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