publications

The Human Element

The Human Element Employee Communication in Small to Medium-sized Businesses by Tamara Gillis, ABC, Ed.D., and Insightrix Research Services

Delve into the details of the first, in-depth study of employee communication in small to medium-sized enterprises (SMEs). Discover how these firms apply communication theories and practices and measure the success of their internal communications. Small and medium-sized business owners, communication professionals and researchers will find this study insightful and motivating.

This comprehensive study includes:

• A literature review of employee communication in SMEs.
• Verbatim responses to survey questions from communication professionals working in SMEs.
• Case studies of employee communication excellence in SMEs.
• Recommendations for developing successful communication in small and medium-sized enterprises.

This hallmark study for the IABC Research Foundation was sponsored by the Gevity Institute.

Find out more about the study: Despite New Technology, Face-to-Face Conversations Are Still Top Form of Employee Communication in Small Businesses

Details: 300 pages
©2008

Listen to a discussion of The Human Element on Cafe2Go.