publications

Intangible Assets and Communication

Intangible Assets and Communication: Knowledge Resources and Communication

Prepared and researched by Hanno Roberts, Ph.D., Peggy Simcic Brønn, Ph.D. and Karl Joachim Breunig

Find and present the value of your organization's intellectual capital. Readers explore the direct links between communication and human resources, relationship, and structural capital, as well as other highly-valued intangible assets. Specific tools assess the financial value of your intellectual capital and measure how your organization shares knowledge and builds relationships with stakeholders.

About the researchers:
Hanno Roberts, Ph.D., is a professor in the department of Accounting, Auditing and Law at BI Norwegian School of Management.

Peggy Simcic Brønn, Ph.D., is an assistant professor in the marketing department at BI Norwegian School of Management.

Karl Joachim Breunig is a research fellow in the department of Knowledge and Strategy at SINTEF Industrial Management.

Details: 55 pages
©2003

TABLE OF CONTENTS

About the Foundation

Intangible Assets and Communication

• Abstract
• Intangible Assets
• Intangible Assets = Intellectual Capital
• Corporate Communication and Intangible Assets
• Communication as Part of Identity
• Knowledge Intensity
• The Knowledge-Based Firm and Relational Capital
• Boundary Spanners
• Communication Systems
• Measuring Networking Capabilities
• Measuring Value Drivers
• Summary

Screens—Measurement Tools

• Screen 1
• Screen 2
• Screen 3
• Summary

Suplement—Storytelling

Appendices

• Appendix A / Methodology
• Appendix B / Literature
• About the Researchers