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Manager's Guide to Excellence in Public Relations and Communication Management

by David M. Dozier, Larissa A. Grunig and James E. Grunig

published by Lawrence Erlbaum Associates

Discover the results of an ambitious, three-nation study of public relations and communication. Sponsored by the IABC Research Foundation, researchers define excellence in communication with an explanation of the communicator knowledge base, standard expectations and the role of communicators in the organization. The final section details specific best practices for putting excellence to work.

About the authors:
David M. Dozier is a member of the public relations faculty of the school of communication at San Diego State University. He is also the author or co-author of over 50 books, book chapters, articles, and scholarly papers.Dozier is a principal in Lauzen & Dozier Associates, a communication research and planning consulting firm in San Diego.

Larissa A. Grunig is a retired professor in the department of communication at the University of Maryland. Formerly a reporter and editor of a community newspaper in Colorado, she has served as a consultant in public relations, to clients such as Allstate, Fleishman-Hillard Public Relations, American Airlines, the U.S. Department of Energy, and the Robert Wood Johnson Foundation. Grunig was founding co-editor of the Journal of Public Relations Research and has written well over 200 articles, book chapters, monographs, reviews, and conference papers.

James E. Grunig is professor emeritus in the department of communication at the University of Maryland. He has published 250 articles, books, chapters, papers and reports. He directed the US$400,000 "Excellence Study" research project for the IABC Research Foundation on excellence in public relations and communication management.

Details: Soft-cover book
258 pages, ©1995

Table of Contents

Preface

Acknowledgements

1. What is Communication Excellence?

Part I - Communicator Knowledge Base

2. Knowing How to Manage Strategically

3. Knowing Two-Way Communication Practices

4. Knowing Traditional Communicator Skills

5. Build Your knowledge Base

Part II - Shared Expectations About Communication

6. The Power of the Communication Department

7. Shared Expectations of Communication

8. Building Linkages to the Dominant Coalition

9. What CEOs Should Do About Excellence

Part III - The Character of Organizations

10. Participation and Authority in the Culture of Organizations

11. Empowering Women and Culturally Diverse Employees

12. The Global Qualities of Excellence

13. Changing the Character of Organizations

Part IV - Putting Excellence to Work

14. Origins of Communication Programs

15. Using Traditional and Advanced Practices

16. Communication Excellence Makes a Difference

Appendix: How the Excellence Study Was Conducted

Author Index

Subject Index