publications

Preparing Messages for Information Overload Environments

What business communicators should know about information overload and what they can do about it

Sponsored by IABC Seattle, Chase and American Standard
Prepared by Martin J. Eppler, Ph.D., and Jeanne Mengis, Ph.D.

With 16 real-life examples of how to reduce information overload in communication, this report presents six simple principles (based on eight documented overload reduction strategies) to reduce information overload in business communication. Business communicators can use this actionable advice to reduce and transform their messages to accommodate for the time and attention constraints of their readers.

IABC members may read Preparing Messages for Information Overload Environments for free.

Listen to an interview with Researcher, Martin Eppler, on Cafe2Go.