The IABC Handbook of Organizational Communication
edited by Tamara Gillis, Ed.D, ABC
published by Jossey-Bass
Learn best practices for internal communication, public relations, marketing and communication strategy. This versatile resource offers solutions for large and small, public and private, profit and nonprofit organizations.
Case studies and topic discussions include:
- Globalization and cross-cultural communication.
- New technologies.
- Emerging employment patterns.
- Corporate responsibility.
- Research measurement and ROI.
- The virtual corporation.
The IABC Handbook of Organizational Communication is the fourth edition of the best-selling book formerly known as Inside Organizational Communication. With contributions from the leading experts in organizational, business and corporate communication, this edition discusses the changing landscape of corporate roles across many disciplines.
Details: 546 pages
©2006
Table of Contents
Foreword
Preface
About the Authors
Section I: Business Communication in the Evolving Corporation
1. Characteristics of Excellent Communication
by James E. Grunig & Larrissa A. Grunig
2. The Corporate Communicator: A senior-level strategist
by Nick Durutta, ABC
3. Organizational Culture
by Paul M. Sanchez, ABC, APR
4. The Communication of Trust
by Pamela Schockley-Zabalak, Ph.D., and Kathleen Ellis
5. Communication Ethics: Sorting out what’s right and wrong
by Mark P. McElreath, Ph.D., ABC, APR
Section II: Managing Communication
6. Strategic Approaches to Managing the Communications Function
by Diane M. Gayeski, Ph.D.
7. Strategic Planning: Timeless wisdom still shapes successful communication programs
by Lester R. Potter, ABC, IABC Fellow
8. Aligning Internal Employee Communication with Business Strategy
by Ayelet Baron
9. Issues Management: Linking business and communication planning
by George McGrath
10. Change Communication: 12 questions to ask before communicating change
by Carol Kinsey Goman, Ph.D.
11. Current Realities in Crisis Communication
Elpi O. Cuna, Jr., APR
12. Corporate Social Responsibility
by Adine Mees
13. Communicating for a Merger or an Acquisition
by Patricia T. Whalen, Ph.D., APR
14. Managing and Communicating Cultural Diversity
by Jenifer Armand-Delille
15. Communication Counsel in Corporate Communication: The care and feeding of leadership
by Mark Schumann, ABC
Section III: Internal Communication
16. Internal Communication
by Brad Whitworth, ABC, IABC Fellow
17. Manager-Employee Communication
by Hilary Scarlett
18. Throwing Rocks at the Corporate Rhinoceros: The challenges of employee engagement
by Roger D’Aprix, ABC, IABC Fellow
19. Communicating Major Change within the Organization
by Rodney Gray and Gerard Castles
20. Internal Communication Media
by Tamara L. Gillis, Ed.D., ABC
21. Internal Branding: Employer Branding
by R. Alan Crozier, ABC
Section IV: Public Relations
22. Public Relations Research and Planning
by Don W. Stacks, Ph.D.
23. The CEO-Leader as Relationship-Builder: Convinced, But Unengaged
by J. David Pincus, Ph.D., APR, and Stephen C. Wood, Ph.D.
24. Successful Media Relations
by Brenda Siler
25. Investor Relations and Financial Communication
by Karen Vahouny, ABC
26. Government Relations
by Bill Carney
27. Community Relations Taking A Leadership Position in the Community: It Is About More Than Writing a Check
by Mary Ann McCauley, ABC
28. Public Relations and Ethical Conduct
by Todd Hattori, ABC, & Meryl David, ABC
29. Measuring Public Relations Programming
by Mark Weiner
Section V: Marketing Communication
30. Marketing Communication Today
by Lorenzo Sierra, ABC
31. Branding and Brand Management: Integration and Innovation
by Paul Mlodzik, ABC, MC
32. Building and Sustaining a Dynamic Corporate Reputation
by Alison Rankin-Frost
33. Communication for Customer Satisfaction and Loyalty
by Jeff Schmidt
34. Measuring Marketing Communication
by Merry Elrick
Section VI: The Future of Business Communication
35. The Future of Measurement in Corporate Communication
by Vicci Rodgers
36. Navigating the Infinite Nature of Knowledge
by Kellie Garrett, ABC
37. New Values for a New Workplace
by Christopher Neville
38. The Future of Integrated Communication
by Jane Sparrow
39. International Communication
by Sylvie Testard-Ramírez
40. The Impact of Technology on Corporate Communication
by Shel Holtz, ABC, IABC Fellow
41. The Future of Business Communication
by Katherine Woodall, APR, ABC
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