Crisis Management and Communication
 |
Crisis Management and Communication:
How to Gain and Maintain Control
|
Second Edition
by Dan Millar, Ph.D. and Larry L. Smith
Are you prepared with a strategy in the event of a company crisis? Communication plans, crisis teams, legal issues and media management are just the beginning. Learn strategies through real-life examples and be ready to communicate effectively across all channels if a crisis arises.The strategies presented include:
- Communicating with management: alerting key players to a smoldering crisis.
- Minimizing and responding to negative media coverage.
- Managing the crisis site.
This invaluable manual includes sample crisis communication policies, guidelines and reports.
Available in both print and PDF format.
Details: 235 pages
©2002
TABLE OF CONTENTS
Preface
Chapter 1 / When a Problem Becomes a Crisis
- Sudden Crisis
- Smoldering Crisis
- Other Types of Crisis: Perceptual and Bizarre
- Fallacies of Crisis Management
- Assessing the Severity of a Sudden Crisis
- Sudden Crisis Assessment
- Smoldering Crisis Assessment
- Conclusion
Chapter 2 / Assessing Vulnerabilities
- "Guesstimate"
- Tracking Trends
- Self-Analysis
- Hire Outsiders
- Conclusion
Chapter 3 / Give Your Organization a Crisis Communication Physical
- Crisis Preparedness Questions For Your Next Management Meeting
- Communication Audit
- Conclusion
Chapter 4 / Before the Crisis Hits—Building a Crisis Communication Plan
- Overview of Crisis Communication Plan
- Crisis Team and Responsibilities
- Letters of Agreement, Checklists and Forms
- Two Final Thoughts About the Crisis Plans
Chapter 5 / Communicating in the Midst of Chaos
- Crisis Communication is Strategic
- Tell Your Story First
- Get Phones, Other Communications Technology and Facilities Under Control
- Early Actions to take when the Crisis Hits
- Find Out What’s Known/Unknown
- Weigh the Disclosure Options
- Get Senior Management Support
- Briefing the News Media
- Communicationg in a Crisis Requires Teamwork
- The New Standard for Communicating in a Crisis
- When the Crisis Lasts Longer Than 24 Hours
- Conclusion
Chapter 6 / Crisis Communication Technologies
- Before the Crisis
- During the Crisis
- After the Crisis
Chapter 7 / Managing the Smoldering Crisis
- Managing a Smoldering Crisis
- Consulting With a Legal Council
Chapter 8 / After the Crisis Has Passed
- Document
- Debrief
- Decompress
- Conclusion
Appendix A / The Elements of a Basic Crisis Communication Plan
Appendix B / Case Studies
Bibliography
|
