Issues Management
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Issues Management: Anticipation and Influence
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by George B. McGrath
A practical guide to issues management written especially for communicators. This manual will help you identify the questions your organization is least prepared to address—and help you develop effective responses. Learn how to:
- Set up a strategic issues management process.
- Scan your environment for problems and opportunities.
- Develop and implement action plans.
- Monitor and track issues.
Details: 135 pages
©1998
TABLE OF CONTENTS
Foreword
Chapter 1: What Is Issues Management?
Chapter 2: Why Issues Management?
Chapter 3: Overview of the Issues Management Process
Chapter 4: The Issues Committee
Chapter 5: Issues Identification
Chapter 6: Setting Priorities
Chapter 7: Developing a Position on an Issue
Chapter 8: Developing and Implementing Action Plans
Chapter 9: Issue Monitoring and Tracking
Chapter 10: Ensuring a Successful Effort
Appendices
I. References
II. Information Sources for Issues Identification
III. Case Studies in Issues Management
IV. Issues Identification Resources
V. Bibliography
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