Best Practices in Communication Planning and Implementation 2007
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Best Practices in Communication Planning and Implementation 2007
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Benchmark your communication programs against the very best in the industry today. Best Practices in Communication Planning and Implementation gives you an inside look into the 2007 Gold Quill Award-winning programs with specific case studies of industry success. Real-world solutions will inspire you and your team to take communication planning to the next level.
A sampling of this collection:
- A Canadian First: Cementing Listerine’s Position in the Oral Hygiene Routine
Environics Communications Inc. / Toronto, Ontario, Canada
- Rejuvenating the Levitra Brand
Golin Harris / Hong Kong, China
- Walk the Talk to Sustainable Growth: Blog Blast ’06
The Coca-Cola Co. with Burson-Marsteller and SagePath / Africa, Latin America, North America and Asia
- Choose Your News
Foster’s Group Ltd. / Melbourne, Australia
Details: 442 pages
©2008
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Best Practices in Communication Planning and Implementation 2007 (member price)
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$199.00
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Best Practices in Communication Planning and Implementation 2007 (non-member price)
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$249.00
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