Best Practices in Communication Planning and Implementation 2001
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Best Practices in Communication Planning and Implementation 2001
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edited by Shelley J. Griewahn
Learn the secrets to planning and implementing a world-class communication program with this collection of more than 100 award-winning case studies. See how today's most outstanding communicators identify needs, set goals, overcome obstacles, budget resources and measure success.
This new format goes beyond the "No Secrets" case study collections of years past and includes commentary from Gold Quill judges and a CD-ROM showing visual samples from selected award-winning programs.
Case studies from organizations, including:
- Deere & Company
- Victoria's Secret
- DIRECTV, Inc.
- Tourism New Zealand
- Dow Corning Corporation
- Sun Health
- Cirque du Soleil
- South African Breweries
- Jack in the Box, Inc.
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Best Practices in Communication Planning and Implementation 2001 (ZIP, member price)
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$65.00
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Best Practices in Communication Planning and Implementation 2001 (ZIP, non-member price)
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$97.50
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