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Best Practices in Communication Planning and Implementation 2005

Edited by Norman Leaper, ABC

Benchmark your communication programs against the very best in the industry today. Best Practices in Communication Planning and Implementation is the one resource where there are "no secrets" to outstanding communication practices. This collection gives you an inside look into the 2005 Gold Quill Award-winning programs, and will inspire you to reach for new levels in your communication planning.

Filled with work plans for communication programs that had large and small budgets; tight deadlines and flexible timing; great creativity; innovating thinking; extraordinary planning, ideas, strategies and tactics; and stellar results, this book should be an integral part of every communicator's professional library.

A sampling of case studies in this collection:

• Hallmark Puckers Up for Valentine's Day. Polaris Public Relations Inc. / Toronto, Canada
• Global Collapse, Local Confidence. Phillips Group / Parmalat Australia, Australia
• Introducing Purpose, Values & Behaviors. Gap Inc. / San Francisco, CA
• Starbucks Thrive Wellness Campaign. Starbucks Coffee Company / Seattle, WA

Table of Contents