Best Practices in Communication Planning and Implementation 2007
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Best Practices in Communication Planning and Implementation 2007
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Benchmark your communication programs against the very best in the industry today. Best Practices in Communication Planning and Implementation is the one resource where there are “no secrets” to outstanding communication practices. This collection gives you an inside look into the 2007 Gold Quill Award-winning programs, and will inspire you to reach for new levels in your communication planning.
A sampling of case studies in this collection:
- A Canadian First: Cementing Listerine's Position in the Oral Hygiene Routine/Environics Communications Inc. / Toronto
- Rejuvenating the Levitra Brand/Golin Harris / Hong Kong
- Walk the Talk to Sustainable Growth: Blog Blast '06/The Coca Cola Co. with Burson-Marsteller and SagePath / Africa, Latin America, North America and Asia
- Choose Your News/ Foster's Group Ltd. / Melbourne, Australia
Details: 442 pages
©2008
Table of Contents
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Best Practices in Communication Planning and Implementation 2007 PDF (member price)
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$99.00
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Best Practices in Communication Planning and Implementation 2007 PDF (non-member price)
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$149.00
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