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Essentials of Employee Communication

Essentials of Employee Communication

by Tamara L. Gillis, Ed.D., ABC, and John Finney

Fortify your organization with strategic employee communication. Structured on the three steps vital to any communication program—planning, implementation and evaluation—this manual is designed as a start-to-finish solution for professionals executing or supervising new employee communication initiatives. Individual sections also stand alone as invaluable resources.

The authors draw on analysis, research, and the experience of consultants and in-house communication leaders to deliver a fully integrated perspective. Readers will learn from best-practice case studies that address both current technology and the evolving organizational structure.

About the authors:
Tamara L. Gillis, Ed. D., ABC, is an associate professor of communication at Elizabethtown College in Pennsylvania, where she teaches organizational communication, communication research, public relations and journalism. She is editor of The IABC Handbook of Organizational Communication and author of The Human Element.

John Finney has over 20 years of business communication experience, with 12 years in Canadian health care, working in employee and crisis communication, media relations, and issues management. He is now a consultant for Watson Wyatt Worldwide, specializing in employee sensing, strategic planning and change communication. John was Chair of IABC from 1997–1998, and currently serves as the IABC representative on the Global Alliance of Public Relations and Communication Management.

Details: Ring-bound manual with CD
209 pages, ©2008

Listen to an interview with Tamara Gillis and John Finney on Cafe2Go

TABLE OF CONTENTS

Acknowledgements
Introduction

Section 1: Planning

• Creating a Strategy Framework
• Building the Case for Communication
• Building Your Strategy and Creating a Project Plan
• Gaining Leadership Buy-in
• Project Kickoff
• Ensure Quality

Section 2: Execution

• Packaging and Positioning Your Messages
• Choosing Communication Methods and Media
• Developing Deliverables
• Multimedia and Electronic Deliverables
• Managing and Maintaining the Process
• Continuous Professional Improvement

Section 3: Measurement

• Introduction to Measurement
• Measurement as a Planning Tool
• Measurement During Execution
• Measurement for Results
• Concluding Thoughts

Glossary
References
About the Authors

Appendices

Appendix A: Style Guide Template
Appendix B: Project Management Templates
Appendix C: Employee Communication in Small Organizations