publications

Brand from the Inside

Brand from the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business

by Libby Sartain and Mark Schumann, ABC

published by Jossey-Bass

In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance and voice throughout the organization—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.