publications

Building Your Organization's Brand

Building Your Organization's Brand

Made possible by Towers Perrin

Fortify your organization with employee branding. Using powerful human resources strategies, you'll discover the fundamentals behind building an internal brand and strengthening employee communication. Written by some of Towers Perrin's most seasoned communication experts, these chapters provide practical applications to use in any internal setting. Learn how to:

• Understand and create an employee brand.
• Motivate your team to champion their organization's brand.
• Deliver consistent brand behavior.
• Develop the momentum to propel your brand past the competition.

Towers Perrin contributors include:

• Mark Schumann, ABC, HR Services global communication practice leader and principal
• Katherine Woodall, ABC, APR, HR Services principal and senior communication consultant
• Bill Green, HR Services senior communication consultant and practice leader
• Kevin Chapman, HR Services principal and leader of the firm’s European Communication Practice
• Charlie Watts, principal and global leader of the firm’s Organization and Employee Research Practice
• HR Services senior communication consultant and practice leader

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