publications

The Truth About B2B Marketing ROI

The Truth About B2B Marketing ROI

by Merry Elrick

Transform your marketing department into an accountable and thriving resource. Embrace both the power and limits of ROI, and discover how to quantify the value and impact of brand and other initiatives. Readers will learn ways to fortify their businesses' bottom line through marketing and how to promote their efforts in quantifiable terms to top executives and shareholders.

Chapters cover:

• Contributing to short-term cash flows.
• Optimizing Return on Marketing Investment (ROMI).
• Building long-term shareholder value.
• Fostering an accountable marketing atmosphere.
• Reorganizing and supporting your marketing department.

Author Merry Elrick calls on a 30-year mastery of public relations and marketing communications, including experience on campaigns for national clients like Wendy's Old-Fashioned Hamburgers. Her company, DataDriven MarCom Inc., provides B2B marketers with full-service metric management of the data they need to determine the ROI of their communications.

©2008

Listen to an interview with Merry Elrick on Cafe2Go.