Corporate Communication From A to Z
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Corporate Communication From A to Z
An Encyclopedia for PR and Marketing Professionals
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by Patricia T. Whalen, Ph.D., APR
Look up communication terms in an instant, with over 600 definitions—from ABC Audit to Zoom. Keep this reference at hand when reading articles and research studies, or browse the pages for quick insight.
Author Patricia Whalen selected these tips, definitions and lists throughout her 20 years in marketing and public relations. As a corporate communicator and teacher of advertising and integrated marketing communications, Whalen puts everything the communicator needs to know in one definitive resource.
Whether you're new to the field, teaching or simply seeking concise explanations for communication terms, Corporate Communication from A to Z should be on your bookshelf.
Details: 155 pages
©2005
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Corporate Communication From A to Z (member price)
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$50.00
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Corporate Communication From A to Z (non-member price)
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$62.00
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