PR Package
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PR Package
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Get two of IABC’s most essential PR resources for the price of one.
Vital Connections: Building Relationships with Key Stakeholders
by Steve Freeman and Linda Mastaglio, ABC
An ideal resource for busy business professionals, this manual breaks down the elements of public relations into manageable concepts. Create vital connections with the six stakeholder groups that influence an organization's success—and drive your career to the next level.
Corporate Communication From A to Z: An Encyclopedia for PR and Marketing Professionals
by Patricia T. Whalen, Ph.D., APR
Look up communication terms in an instant, with over 600 definitions—from ABC Audit to Zoom. Whether you're new to the field, teaching or simply seeking concise explanations for communication terms, Corporate Communication from A to Z should be on your bookshelf.
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