Vital Connections
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Vital Connections:
Building Relationships with Key Stakeholders
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by Steve Freeman and Linda Mastaglio, ABC
Practice PR efficiently, effectively and with excellence. An ideal resource for busy business professionals, this manual breaks down the elements of public relations into manageable concepts. The practical realities of PR responsibilities are integrated with best practices and visionary ideals for a complete and contemporary survey. Create vital connections with the six stakeholder groups that influence an organization's success—and drive your career to the next level.
You'll work with:
- 54 questions to assess your situation.
- 18 instantly understandable concepts presented as visuals.
- 13 action items, with basic instructions for implementation.
- Six high-level chapter summaries for scanning.
- 100 excellent resources to expand your learning.
- Six real-world communication scenarios to help you practice.
- 42 case studies.
- Hands-on checklists, sample forms and glossaries to help you reach your goals.
Available in print or PDF format.
Details: 265 pages
©2007
Listen to an interview with co-author Steve Freeman on Cafe2Go.
TABLE OF CONTENTS
Introduction
How to Use This Book
About the Authors
Acknowledgements
Chapter 1: Employee and Member Communication
Chapter 2: Media Dialogues
Chapter 3: Influencer Consensus Building
Chapter 4: Customer Connections
Chapter 5: Investor Collaboration
Chapter 6: General Public Information-Sharing
Research Resources
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