The Successful Communication Consultant
|
The Successful Communication Consultant:
A Guide to Starting or Improving Your Consulting Business
|
Second Edition
by Corinne LaBossiere, ABC, APR
Elevate your career in an independent and empowering way. Launch, manage and grow your own communication consulting business with an insightful guide developed by a seasoned consultant. The updated second edition is loaded with new tips, insights, ready-to-use templates and exercises to guide you in your consulting business. As an ideal first step or a resource for those improving or expanding their practice, The Successful Communication Consultant is invaluable.
Learn how to:
- Set up a consulting firm and put things in motion.
- Create a business plan.
- Market your services.
- Ensure business profitability.
- Expand your business.
- Assess your performance.
About the author:
Corinne LaBossiere, ABC, APR, has her own thriving consulting practice, CGL Communications (www.cglcom.com). After many years working for organizations, she now researches, plans, and implements internal and corporate communications, marketing, and public and media relations strategies. Her clients include nonprofit organizations, professional services firms, small businesses and large corporations.
Details: 228 pages
©2005
TABLE OF CONTENTS
Introduction
My Story
What Exactly is a Communication Consultant?
First, some background
The official definition
An entrepreneurial business manager
A professional adviser who solves clients´ challenges
An experienced communicator seeking new experiences
How Do I Know if I´m Suited to Be a Consultant?
Assess the pros and cons
Evaluate the compatibility of your goals
Examine your personality
Evaluate your resources
Size up your skills
What Preparation Do I Need?
Get started while you are employed
Identify your niche
Research your market
Inspire yourself with a vision
Create a business plan
Name and register your firm
Create a visual identity for your business
Select a business structure
Identify regulations and secure permits/licenses
Acquire appropriate insurance
Assemble a team of advisers
Secure sufficient financing
Open a business bank account
Establish a family agreement
How Do I Create a Business Plan?
Business plan outline
Use your plan
What´s Involved in Setting Up an Office?
Home office?
Outside office?
Set up an efficient work space
Select the appropriate furnishings
Purchase supplies
Acquire essential equipment and technology
Organize your business records
How Do I Market My Services?
Define your unique selling proposition
Become your best salesperson
Prepare winning proposals
Join and participate in associations
Network and seek referrals
Assemble an impressive portfolio
Develop a brochure
Set up a web site
Create a newsletter
Implement a direct mail program
Conduct a telemarketing campaign
|
