publications

Internal Communication Audit Survey

by Angela Sinickas, ABC

What this Starter Kit includes:
A master survey with suggested questions on communication environment, information gaps on key topics, current and preferred sources, and effectiveness of communication channels, including in-depth questions on publications, intranets and face-to-face.

Also included are:

• Instructions for communicators on how to pretest the survey.
• Instructions to provide to a data processing firm (or your own in-house research group) on how the data should be reported back.
• Tips if you are administering the survey online. What it will do for your company:
• Helps communicators gather the right kinds of actionable information needed to start or improve a communication program.
• Provides a baseline to measure your current status and future improvements.
• Helps communicators prioritize which communication interventions will make the most difference to your audiences.
• If the communicators provide a copy of your results to us, we can also provide database comparisons with other organizations on comparable questions.

CD-ROM

Please note that this kit is licensed only to organizations, not individuals.