Research and Measurement Package
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The Research and Measurement Package
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How do you measure a communication program? Where do you start with communication research? How can you find out if your company’s employees trust the organization? IABC has the resources to show you how to answer these questions and more.
Communication Research, Measurement and Evaluation
A Practical Guide for Communicators
by Louis Williams, Jr., ABC, APR
Learn to prove the value of your communication efforts to your organization’s leadership, gain a better understanding of your audience and use your findings to plan successful programs.
This manual includes:
- Sample questionnaires and surveys.
- Guidelines for conducting interviews and focus groups.
- Practical data analysis techniques.
- Best-practice case studies.
Communication Research Primer
by Joey Reagan, Ph.D.
This helpful guide takes you through several research projects you can conduct yourself and gives you an understanding of the research process.
Topics include:
- Developing research questions.
- Research designs: Qualitative and quantitative.
- Data-gathering techniques.
- How to select a sample.
- Basics of analysis: Dealing with data.
- Applying results.
Measuring Organizational Trust
by Pamela Shockley-Zalabak, Ph.D.; Kathleen Ellis, Ph.D.; and Ruggero Cesaria
Developed from a database of 4,000 employees in eight countries, this manual provides research findings and a new measurement tool to assess trust within your organization.
The measurement tool enables you to;
- Gather information about trust using an internationally valid survey.
- Analyze survey data.
- Prioritize trust issues and develop action plans for improvement.
- Facilitate survey feedback.
Save 25% on the entire package (all three titles).
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