The Intranet Advantage
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The Intranet Advantage
Your Guide to Understanding the Total Intranet and the Communicator's Role
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Second Edition
by Shel Holtz, ABC
Take your corporate culture to the next level with an intranet. Improve productivity, boost morale, reduce turnover and encourage healthy competition by building an online outpost and a corporate community. This definitive guide takes you through the latest strategies behind a thriving organizational intranet.
Learn how to:
- Prepare an effective intranet blueprint.
- Prepare to launch (or relaunch) your intranet.
- Define staff functions and galvanize your team.
- Incorporate newsgroups, chat rooms and videoconferencing.
- Write for an online, internal audience.
- Establish, communicate and uphold intranet policies.
About the author:
Shel Holtz, ABC, is principal of Holtz Communication + Technology and has used online technology in corporate and consulting environments for over 20 years. His list of past clients includes: Sears, PepsiCo, Disney, FedEx, National Geographic, The American Red Cross, Monsanto and many others. He was named an IABC Fellow in 2005.
Details: 269 pages
©2002
Table of Contents
Chapter One: The Big Picture
Chapter Two: Intranet Components
Chapter Three: Strategic Planning for the Intranet
Chapter Four: Preparing the Intranet Blueprint
Chapter Five: Issues and Controls
Chapter Six: Prepare to Launch (or Relaunch) Your Intranet or Site
Chapter Seven: Writing for the Screen
Chapter Eight: Intranet Publications
Chapter Nine: Staff Functions and Their Presence on the Intranet
Chapter Ten: Operational Departments and Their Intranet Presence
Chapter Eleven: Cross-Functional Applications of an Intranet
Chapter Twelve: Multimedia on an Intranet
Chapter Thirteen: Other Issues
Appendix
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