The Complete Guide to Integrated Change Communication
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The Complete Guide to Integrated Change Communication: Best Practices for Major Announcements
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Second Edition
made possible by RBC Financial Group
Communicate purpose and strategy to all audiences during times of organizational change. This definitive guide offers real-world tips, templates and samples to teach best practices for announcing change to staff, clients, media, local government and others. Content is based on RBC Financial Group's organizational change and restructuring programs, including examples of the group's actual announcements.
Customizable templates, both in print and on CD-ROM, include:
- Press releases.
- Communication updates for employees.
- Multi-location announcement: Logistics and schedule.
- Manager´s checklist.
- Communication critical path.
Available in both print and PDF format.
TABLE OF CONTENTS
Preface
Introduction
Getting Started
Establishing a Communication Team
Questions to Ask Before You Start Your Communication Plan
Developing the Communication Plan
Key Deliverables
Planning Material
Internal Audiences
Media/External
Customers
Other External Stakeholders
Other Possible Materials
Tips for Communicating Change
Detailed Logistics Plan
Contingency Planning
Post-Announcement
Evaluation – During and After
Appendix A – Leader´s Guide
Appendix B – Internal Samples and Templates
Employee Communication Update
Change Management Team Charter
Preamble for Internal Distribution of News Release
Employee Bulletin
Communication to Indirectly Affected Employees (Memo)
Open Letter to Affected Employees
General Q&A – Common Questions
Multi-Location Announcement Logistics
Manager´s Checklist
Agenda for Major Announcement
Communication Critical Path
Communication Plan – Key Internal Audiences
Communication Plan – Other Internal Audiences
Communication Plan – External Audiences
Communication Team Contact Information
Sample Screen Shot – Dedicated Intranet Site
Appendix C – Customer Samples and Templates
Customer Inquiries
Customer Talking Points
Customer Letter
Customer Complaint Response
Appendix D – Samples and Templates for Other External Audiences
News Release – Sale of Business
News Release – Restructuring
Contingency E-mail to Employees
External Standby – During Negotiations
Media Standby – Centre Closing
External/Government Stakeholders Contact Plan
Talking Points for Government
Appendix E – Case Studies
Internal Restructuring
Announcing the Sale of a Business
Launch of a New Program/Culture Shift
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