Do Your Homework
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Do Your Homework
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by John Williams
Before implementing your communication programs, spend some time on research.
The first in a series of measurement templates, "Do Your Homework" provides overall guidance for understanding the key steps involved in conducting a research project. This template will help you understand what you need to do when embarking on a research project. In addition, it outlines the key differences between quantitative and qualitative research.
Topics include:
- 10 Reasons to Conduct Research.
- Getting from A to Z: The Process for Conducting Research.
- Surveys Versus Focus Groups.
- Advantages & Disadvantages of Surveys.
- Advantages & Disadvantages of Focus Groups/Interviews.
Email John Williams
www.jwcom.com |
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Do Your Homework (PDF, member price) - $25.00
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Do Your Homework (PDF, non-member price) - $37.50
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