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Elements of a Basic Crisis Communication Plan

Elements of a Basic Crisis Communication Plan

by Dan P. Millar, Ph.D., APR and Larry L. Smith

This template is chock full of processes, tips and guidelines to help you get through a crisis. Topics include:

• Crisis response team organization.
• Assessing the severity of a crisis.
• Sudden crisis activation goals.
• Setting up a media information center.
• Media policies and guidelines.
• Crisis debriefing and evaluation.

There are also checklists and document templates to aid in crisis management and communication, including:

• Top management letter.
• Release of claims and indemnification form.
• Crisis activity log.
• Crisis contacts list.

Note: A majority of the information in this template is included in Crisis Management and Communication

Email Dan P. Millar
www.crisisexperts.com
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