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Focus Group Essentials

Focus Group Essentials

Increase the Effectiveness of Your Communications
and Their Contributions to the Bottom Line

by Michaela Hayes

Learn how to use focus groups to improve both internal and external communications, develop more effective and strategic communications and have a greater impact on your organization’s or client’s bottom line with this invaluable resource.

This template includes:

• Considerations about outsourcing the focus group or conducting it in-house.
• How to select and work with a vendor.
• Ways to recruit, screen, select and invite participants.
• Worksheets and a focus group report outline.