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Planning and Producing Employee Newsletters

Planning and Producing Employee Newsletters

By Velin Velkov

One of the most effective tools for information dissemination and for directly influencing the attitudes of company employees is the employee newsletter. When you consider launching an employee newsletter, two issues are crucial: planning and production.

This template provides a hands-on, step-by-step guide for successfully tackling both. The template also includes a sample production schedule and a sample editorial schedule as well as pointers on the following:

• Aligning communication objectives with business objectives.
• Developing a full-cycle editorial process.
• Production methods.
• Evaluating the success of the newsletter.