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Twelve Keys to Successful Speechwriting

Twelve Keys to Successful Speechwriting

by Jerry Tarver, Ph.D.

Whether you´re faced with creating a speech outline or finished script, the twelve keys featured in this template can help you express core messages effectively. These keys are not listed in chronological order or order of importance; they overlap and form a complex matrix that reflects the intricacies of the speechwriting process. Try using them as a guide for development and a checklist upon completion to ensure that the individual elements of your speech form a cohesive, effective statement. (27 pages)

About the Author Jerry Tarver taught speech communication in universities for over thirty years and now heads Tarver Communication Services. Dr. Tarver has developed and conducted speechwriting training for government and business writers throughout North America, Great Britan and Asia. He has edited and contributed to academic and professional journals in the field of communication and is a frequent speaker at IABC chapter, district and international meetings.