Planning Powerful Publications
Second Edition
by Ann Wylie
Produce a publication to make your organization proud and profitable. Readers learn to embrace the soul of their organization and speak to their audience. Discover how to match your medium--be it print or electronic--to your message. Develop practical strategies for planning and hone your judgment of content to keep or cut. Measure your publication's effectiveness and sell your program and publication to executives.
Quick tips and in-depth case studies address:
- Writing for organizational publications.
- Move your publication from where it is to where you want it to be.
- Create a publication that draws readers in.
- Layout strategies.
- Budgeting
- Scheduling.
- Electronic communication.
The author calls on her vast communication experience, both at Wylie Communications, working on publications for organizations like FedEx, Sprint and Northern Trust, and at Hallmark Cards as editor of the employee magazine, CROWN. Wylie handles special writing and editing projects for Saint Luke's, Reader's Digest, The Mayo Clinic and dozens of other major clients.
Details: 193 pages
©2002
TABLE OF CONTENTS
Introduction: The Planning Process
Publications and the Bottom Line
Step I: Situation Analysis
Analyze the Organization
Analyze the Audience
Step II: Goal Setting
Step III: Program Planning
Mission Control
Make Meaningful Messages
Match Medium to Message
Achieve Editorial Excellence
Presentation for Communication
Package Powerful Publications
Reach Readers Online
Step IV: Implementation
Build the Budget
Stay on Schedule
Pull Together the People
Step V: Measurement
Measure Your Effectiveness
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Planning Powerful Publications (member price)
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$199.00
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Planning Powerful Publications (non-member price)
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$299.00
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Planning Powerful Publications (PDF, member price)
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$149.00
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Planning Powerful Publications (PDF, non-member price)
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$223.50
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