Writing and Editing the Internal Publication
by Ron Shewchuk, ABC, MC
Make your organization take notice! Tools, templates and solid guidance give you everything you need to strengthen internal written communication. Learn essentials of corporate writing and editing and how to speak genuinely to the soul of today’s organization. Get your stories approved and develop a strategy that balances print and electronic communication.
About the author:
Ron Schewchuk, ABC, MC, calls on 20 years of senior experience in corporate public relations, employee communications, marketing and PR consulting to shape this invaluable resource.
Details: 89 pages
©2005
TABLE OF CONTENTS
Foreword
Introduction
Internal Communication: The Soul of Today´s Organization
Got Soul?
Understanding the "Values Shift"
The Workplace Dynamic Is Changing
Retention Is a Major Issue
Societal Forces at Work
How Employee Expectations Are Changing
What the Values Shift Means to You
Be an Influential Communicator!
The Essentials of Corporate Writing and Editing
Corporate Journalism: Proud Tradition or Contradiction in Terms?
The Editor as God
Life in the Twilight Zone
Reinvent Your Job and Be a Better Editor
Buck Tradition by Sticking Around
Put Together a Plan and Then Sell It
Establishing the Look of Your Publication
The Editor´s Evolving Role
Setting Precedents Early: Stick Your Neck Out
Information Gathering Made Easy: The "Story Generator"
Creativity in Corporate Writing: A Few Tips
Web-Friendly Writing
Establishing the Right Level of Detail
How to Be a Good Reporter
Don´t Forget About the Rest of the World
How to Work with Freelancers
The Eight Skills of Highly Effective Editors
Your Unique Role
Balancing Print and Electronic Information
Good-Bye to Print?
Putting the E-cart Before the Horse
The Streaming Video Revolution is Nigh
The Final Answer
The Murder of the Corporate Magazine: A Morality Play
Every Editor´s Nightmare: Getting Your Stories Approved
A Widespread Problem
Looking for Answers
An Edgy Beginning
Up-Front Work Is Key
Building Trust Through Understanding the Business
More Advice for Editors
A Wylie Approach to Improving Approvals
In the Trenches: How Working Communicators Grapple with the Approvals Challenge
Some Final Words on Approvals
Tools and Templates for Corporate Writers and Editors
Four Levels of Executive Review
Four Other Levels of Review
How to Defend Your Copy
Sample Guiding Principles
Sample Employee Publication Process
Sample Editorial Guidelines
Sample Story Development Guide and Writers´ Guidelines
Story Lineup Template
Glossary
References
Acknowledgements
About the Author
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